Juste Etre is a brand of unique handmade earrings. Juste Etre earrings are for the customer who recognizes she is exceptional enough to wear specialty jewelry. She is Stylish, Artsy, Unique, Cool, Bold, and accessorizes fabulously.
I'm Kat Onyirioha the designer and CEO of Juste Etre; a first generation Nigerian-American creative-introvert rebel that was born into a family of conservatives raised in Houston, Texas. Just to give you a personal feel of the woman behind the brand.
Growing up I always had a passion for arts and crafts, that combined with my desire for individuality, self expression and self-love motivated me to start making earrings for myself. When I started creating these pieces, it wasn’t just about fashion to me. I pulled design inspirations from various cultures, art, music, and my Nigerian heritage. Overtime, I began to focus more on the mood or feeling that I wanted my earrings to exude instead of just what outfit I could pair them with. My earrings started to gain a deeper meaning to me the more I created them. The pieces boosted my level of confidence while wearing them; it kept my creativity alive when I had less time to create things as I pursued my bachelor’s and master’s degree; and it was a constant reminder for me to know and love myself as I am. My dream is for my earrings to bring some form of happiness and positivity to the women that is bold enough to rock a pair.